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Autumn / Winter 2025

The Art of Quiet Luxury

An editorial study in restraint. Sculptural silhouettes, considered tailoring, and materials sourced from the world's most enduring ateliers.

Explore Collection
Editorial fashion portrait — Autumn/Winter 2025 campaign
As Featured In
Vogue
Harper's Bazaar
Elle
GQ
W Magazine
Business of Fashion
Vogue
Harper's Bazaar
Elle
GQ
W Magazine
Business of Fashion
The Edit

Featured Collections

Three seasonal stories, each a meditation on form, fabric and the architecture of modern dressing.

Atelier Noir collection — tailored silhouettes

Atelier Noir

Sculpted tailoring in charcoal wool and Italian cashmere.

Maison Rouge collection — evening wear

Maison Rouge

Evening pieces draped in silk crepe and hand-finished lace.

Studio Beige collection — relaxed luxury

Studio Beige

Effortless separates in raw linen, vicuña and sand-washed silk.

Hand-finished detail from the signature couture line
Signature Story

Crafted by hand. Worn for a lifetime.

Every piece begins in our Florence atelier, where third-generation artisans cut, drape and finish each garment by hand. We work with mills founded before the war and tanneries operated by single families for seven generations. The result is clothing of consequence — built to outlast trend, season and self.

Read the Journal
This Week

Trending Now

Camille wool coat in camel

The Camille Coat

Camel wool · €1,890

Ivoire silk blouse

Ivoire Blouse

Silk crepe · €640

Petit Soir leather bag

Petit Soir Bag

Calfskin · €2,150

Aria slingback heels

Aria Slingback

Patent leather · €890

42
Years of craft
18
Global flagships
320+
Master artisans
97%
Natural fibres
Campaign 2025

The Lookbook

An editorial portfolio shot on film in Marrakech, by photographer Inès Manai.

In Their Words

Press & Praise

Isabelle Mercier

“A house that has redefined the modern luxury wardrobe — quietly, confidently, and with the kind of craftsmanship that belongs to another century.”

Isabelle MercierSenior Editor, Vogue Paris
Marcus Adeyemi

“Every piece feels considered, every stitch deliberate. This is what fashion looks like when it refuses to shout.”

Marcus AdeyemiFashion Director, Business of Fashion
Le Cercle

Receive the journal.

Private previews, atelier visits, and seasonal essays — delivered the first Sunday of every month. No noise, no offers, no resale.

MAISON

— Florence · Paris · New York · Tokyo —


© 2025 Maison · All Rights Reserved · Crafted in Italy